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Branding

Instead of:Logo in a hurryOne identity

A logo, colours, type and short guidelines that make everything you publish look like one company.

For new businesses, and established ones that outgrew a logo made in an afternoon.

CHF 2’900 excl. VAT · delivered in 3-4 weeks

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Our own identity, as a specimen

The replace-design mark is the worked example: how a rule-based identity is built and documented.

ConstructionA 2 by 2 grid, one module missing, one replaced and offset.

#181818 · #FCFBFA · #C63D18

PaletteInk, paper and one vermilion signal.
TypeSchibsted Grotesk, Instrument Serif Italic, IBM Plex Mono.
Clear spaceOne module on every side.

Your brand looks improvised.

Three fonts on one flyer. A red that shifts between print and web. A logo that only works on white. One small, rule-based system replaces ten separate decisions, and every rule fits on a page.

  • A logo that works small, large and in one colour.

  • Colours and type that match on screen and in print.

  • Rules your team can follow without asking us.

What is included

  • Logo

    Primary, horizontal and mark-only versions.

  • Colour

    A palette with values for screen and print.

  • Type

    A pairing with rules for headings, text and numbers.

  • Guidelines

    A short PDF of about ten pages: clear space, sizes, do and don't.

  • Two directions

    We present two, you pick one, we develop it.

  • Files

    SVG, PNG and PDF, ready for web and print.

Packages

One package, one price. You pick one of two directions and we develop it.

Branding

CHF 2’900 excl. VAT · delivered in 3-4 weeks

  • Logo: primary, horizontal and mark-only
  • Colour palette for screen and print
  • Type pairing with usage rules
  • Guidelines PDF, about ten pages
  • Two directions presented, one developed
  • Files in SVG, PNG and PDF
  • Two review rounds
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Kickoff within 10 working days · Free cancellation before kickoff

Add-ons for this service

  • Hours block

    Five hours for changes, tweaks or advice.

    CHF 700

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Add-ons

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How it runs

  1. Week 1

    Discovery

    Your business, audience and the brands around you.

  2. Weeks 1-2

    Two directions

    Two routes presented side by side.

  3. Weeks 2-3

    Refine

    The chosen route developed; two review rounds.

  4. Weeks 3-4

    Guidelines and files

    Rules written, files delivered.

Concept work

Self-initiated concept projects, not client work. They show how we would approach this service.

Concept project
Concept identity sheet and home page for Schreinerei Holzgasse, with wood grain and precise type.

A concept identity sheet for a joinery workshop.

Tools and standards

  • Vector logo files (SVG)
  • Print-ready PDF
  • Colour values for screen and print
  • Contrast-checked palette
  • Visual similarity check

Questions about Branding

What exactly do I receive?

The logo in three versions, a palette, a type pairing, a guidelines PDF and all files in SVG, PNG and PDF.

How many ideas do you show?

Two directions. You choose one, and we refine it over two review rounds.

Do I own the logo?

Yes, once the project is paid. We check the design against well-known marks by eye. We do not run a formal trademark search; for that, ask a trademark attorney.

Can you build the website too?

Yes. Starting with branding means fewer rebuilds later. A Business website starts at CHF 3’900.

One system instead of ten decisions.

Add branding to your cart, or book a call and show us what you have now.

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+41 79 742 55 07
support@replace-design.com

Mon-Fri 08:00-18:00 · Sat 09:00-16:00

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