Schreinerei Holzgasse
Concept project Concept project: self-initiated, not client work. The business, people and places on this page are invented.
Concept joinery workshop
- Branding
- Website redesign
- E-commerce
The brief we gave ourselves
A workshop with excellent craft and a dated template site. The photos are good, the structure is not. They also want to show a small range of products.
The problem
The site hides the craft. Pages follow the template, not the customer, and old URLs are scattered.
Three decisions
Keep the photos, replace the structure
The best images stay. The page order follows customer questions.
An identity from the trade
The mark borrows from joinery: a joint, a grain line, one precise cut.
A small shop, not a big one
Twelve products, clear options and a checkout built for Switzerland.
Screens
Before and after
Kept
Workshop photographs. The company history page. The phone number on every page.
Cut
A slider nobody used. Three near-identical service pages. An old guestbook.
Replaced
The page structure. The logo. The contact form.
Concept structure. The point is the decision: name what stays.
What we would measure
Intent, not results.
- Enquiry quality
- Share of old URLs correctly redirected
- Shop checkout completion
Services shown
Next concept
Haus Firnblick