Concept projectConcept project: self-initiated, not client work. The business, people and places on this page are invented.
Concept guesthouse, central Switzerland
Business website
Copywriting & translation
SEO & AI visibility
The brief we gave ourselves
A family-run guesthouse with guests from three language regions and from abroad. Its site is a one-language brochure, and bookings come by phone.
The problem
A German-only brochure loses French and English speakers before they ask. Room details are buried, and the seasonal information guests want most is not on the page.
Three decisions
Three versions, each written
German, French and English pages are written for their readers, not converted.
Rooms first
Every room has its own page with seasons, prices and what is nearby.
Quiet design
Photography and type do the work. No clip-art, no mountain on every button.
Screens
Concept project
Home page. The language switch is always visible and keeps you on the same page.
Concept project
Room page with seasonal information, written for each language.
How the three languages route
Each language has its own pages and links to its siblings, so guests and search engines land in the right one.
We store what the site needs to work, such as your cart and this choice. With your permission we also use Google Analytics to see which pages help visitors. Nothing else loads.
