Concept projectConcept project: self-initiated, not client work. The business, people and places on this page are invented.
Concept physiotherapy practice
UI/UX design
Landing page
Website care
The brief we gave ourselves
A practice with clear treatments, but patients can't find opening hours, referral steps or how to book without phoning.
The problem
Patients phone for answers the site should give: when you are open, whether you need a referral, how to book. The team answers the same questions all day.
Three decisions
Answers before the menu
Hours, referral steps and booking sit on the first screen.
A short booking flow
Three steps, one question each, and a clear way back.
Legible first
Large type, high contrast, and no medical claims or promised outcomes.
Screens
Concept project
Booking flow, step one: choose a treatment. One question per screen.
Concept project
Treatment page with referral information in plain language.
The booking flow
In the old flow, patients are asked for a referral number before they can see a date. That step is struck.
We store what the site needs to work, such as your cart and this choice. With your permission we also use Google Analytics to see which pages help visitors. Nothing else loads.
